Janelle Beauty® Virgin Coconut Hair Serum

Regular price $18.00 Save $-18.00
40 in stock

Janelle Beauty® Virgin Coconut Shine is a heat-activated straightening emollient. Whether you are transitioning to natural hair or just want to get the look of smooth, straight hair without the frizz, this is a must have! Restore and add glorious shine to your tresses with a hair penetrating blend of  virgin coconut and jojoba oils. Get that straight hair look, without worrying about damaging chemicals or humidity ruining your look. Our customers rave about the shine and durability this product provides!  

Product Benefits at-a-glance:

  • Heat protection from heat styling tools
  • Repairs damaged hair
  • Prevents Frizz

Key Ingredients:
Virgin Coconut Oil: Reduces the protein loss for both undamaged and damaged hair. Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.

Grapeseed extract: Grapeeed extract helps to lock in moisture and prevent frizz, split ends, and brittle hair. It is rich in flavonoids and phytochemicals.

Jojoba Oil: The molecular structure of jojoba is very similar to the natural oil that is produced by the sebaceous glands in the scalp known as sebum.  Sebum is required in maintaining healthy supple hair that is more resistant to daily damage, tangles, dryness and split ends. Jojoba oil comes from the jojoba plant.

Virgin Coconut Hair Serum is a natural product and will be liquid in temperatures above 73 degrees. Some settling may occur, Please apply heat to liquefy.

General Use:

For Smooth Results - Dispense small amounts of virgin coconut hair serum into palm of the hand and apply to dry hair prior to using a flat iron for smooth, straight hair.

For use with Janelle Beauty™ Brilliant Shine Kit: Apply very small amount before applying heat. Increase amount in high humid areas to manage frizz.

Customer Reviews

Based on 10 reviews
My Hair bounced back Yal!!!

I've avoided flat ironing my hair for about 4 years after experiencing heat damage so believe me I was highly skeptical about this product's claims. It was literally a leap of faith trying this product and straightening my hair for a hot minute. Now don't get me wrong, the flat ironing results were amazing! My hair was light, bouncy and looked so healthy but I was dreading wash day because I just knew it was too good to be true. I'm so glad and relieved that this miracle serum proved me wrong. It was both Too Good and Soooo True. My 4C curls made a jubilant return on wash day. I was shook! You guys made this skeptic a believer. Wonderful product!!!


I absolutely love this product! It makes your hair feel smooth and gives it a healthy sheen without the oily feel, and the smell is an added bonus since I love the scent of coconut... Even better is the fact that its all natural... would definetly recommend.

Awesome Serum!!!

Usually my hair gets really dry & brittle even after I apply a moisturizer... but THIS helps keep my curls looking shiney! Not to mention the scent is amazing! Thumbs up!!!

Gorgeous Shine

The name speaks for itself. Finally i've found a product that gives my hair a shine that lasts and leaves my hair soft and frizz free with an amazing scent. It's an absolute must have! I love it!


This Brilliant Shine Hair Serum makes my hairstyles with heat last so much longer! It makes my natural hair look and feel moisturized! The best part is a little goes a long way!