Want to wear your hair straight but fear the heat damage?

  • Do you love the style of your naturally-curly or coily hair but sometimes want to switch it up?
  • Are you trying your best not to go back to chemical relaxers?
  • Are you weary of heat damage and think it's best to stay away from flat-irons?

If this is you, we have the solution for you. A product that protects and nourishes at the same time.



With the Janelle Beauty¬ģ Virgin Coconut Hair Serum you get that smooth, frizz-free, straight hair look without harsh chemicals AND without heat damage. Wear your hair straight without the commitment. Go from curly to straight and back to curly all while nourishing and caring for your hair.

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Go from curly to straight to curly‚ĄĘ again without damaging your hair.

Janelle Beauty¬ģ Virgin Coconut Hair Serum

Product Benefits at-a-glance:

  • Humidity blocker
  • Virgin coconut oil deeply penetrates to restore and repair damaged hair
  • Can withstand high heat levels without breaking down its structure.


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Your flat-iron's best friend.

While chemical relaxers penetrate the cortex or cortical layer and loosens the natural curl pattern permanently, flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex temporarily. Both leave the hair in a weakened state. By process of elimination, since we want the versatility of curly to straight to curly‚ĄĘ hair, we prefer the use of the flat-iron but we needed to solve the problem of heat damage.

Coconut oil is the only oil that can withstand high levels of heat without losing its natural protein composition. When used in the hair, it provides a protein protective layer that not only protects the hair from heat damage but it also helps repair existing damage.

With the Janelle Beauty¬ģ Virgin Coconut Hair Serum, we have created a blend of oils to maximize protection and nourishment. A side-effect is optimal frizz control against the onslaught of humidity to keep your smooth style longer.

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Key Ingredients

Virgin Coconut Oil

Reduces the protein loss for both undamaged and damaged hair. Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.

Grapeseed Extract

Grape seed extract is rich in flavonoids, phytochemicals that have antioxidant properties some consider even greater than vitamin C and vitamin E.

Jojoba Oil

The molecular structure of jojoba is very similar to the natural oil that is produced by the sebaceous glands in the scalp known as sebum. It is a well-known fact that sebum is required in maintaining healthy supple hair. Hair that has a good moisture basis tends to be more resistant to daily damage, tangles, dryness and split ends. Jojoba oil comes from the jojoba plant.

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How it Works

How to apply the product.

Preparing your hair for the flat-ironing process is extremely important. You want to use a premium Hair Mask, Hair Wash and a Moisturizing Conditioner. Using one of the Brilliant Shine Kits, ensures that you are off to a good start.

A little goes a long way: After you have washed, conditioned and blow-dried, use a dime-sized amount of Janelle Beauty¬ģ Virgin Coconut Hair Serum, for your entire head of hair. Apply heat styling tool to achieve a straight, smooth style without damaging your hair.

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We have designed a complete hair care system to care for and nourish your hair throughout the life-cycle of your hair styling needs. The Janelle Beauty¬ģ Virgin Coconut Hair Serum is the FINISHER in all the kits below. It is the final touch to give you smooth and shiny hair. Check out the kits below!

Kits from $29.99

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Brilliant Shine Kits

Janelle Beauty¬ģ Smooth & Shine Duo

Janelle Beauty¬ģ Brilliant Shine Hair Mask is a deep conditioning treatment that uniquely coats and prepares your hair for heat styling.

"it’s really amazing how this product lets me wear my hair straight in humid weather without frizzing out" -Keisha

Janelle Beauty¬ģBrilliant Shine Hair Kit

Add our premium Hair Wash and Conditioner to complete your hair care routine. Formulated to stimulate your scalp, feed your hair much-needed nutrients and encourage hair growth, the Janelle Beauty¬ģ Brilliant Shine Tea Tree Mint Hair Wash¬†features Peppermint Oil and the power-packed Tea Tree Oil. Together, they deliver deep down clean, without drying out your hair.¬†

With strengthening hydrolyzed wheat protein, nourishing Pro-Vitamin B5 and moisturizing rose hip Oil, the Janelle Beauty¬ģ Brilliant Shine Moisturizing Conditioner leaves hair feeling soft, silky and full of bounce and shine, without weighing hair down. This is the product you need to keep your hair looking and feeling nourished.

"Every time I use these products, I‚Äôm amazed how they add a bounce and shine to my hair as I continue using the products.‚ÄĚ -Sharon

Janelle Beauty¬ģBrilliant Shine Hair Kit DELUXE

The Ultimate Hair Smoothing Kit comes with the incomparable Janelle Beauty¬ģ High Trace Mineral Smoothing Hair Wash. A hair wash that‚Äôs both a hair mask and shampoo in one product. After you notice the rich chocolate color, the aroma of peppermint greets you and awaken your senses. This hair wash is a superior delivery method to deposit high levels of trace minerals into your hair along with moisturizing organic aloe and organic jojoba seed oil.

The Kit also comes with the original Janelle Beauty¬ģ Brilliant Shine Hair Mask for an extra layer of deep treatment, the Janelle Beauty¬ģ Brilliant Shine Moisturizing Conditioner and the finisher - Janelle Beauty¬ģ Virgin Coconut Hair Serum.

"The High Trace Mineral Smoothing Hair Wash is like a Hair Mask on steroids. The smooth is next level. You can feel the honey and molasses going to work right away" -

"I've avoided flat ironing my hair for about 4 years after experiencing heat damage so believe me I was highly skeptical about this product's claims. It was literally a leap of faith trying this product and straightening my hair for a hot minute. Now don't get me wrong, the flat ironing results were amazing! My hair was light, bouncy and looked so healthy but I was dreading wash day because I just knew it was too good to be true. I'm so glad and relieved that this miracle serum proved me wrong. It was both Too Good and Soooo True. My 4C curls made a jubilant return on wash day. I was shook! You guys made this skeptic a believer. Wonderful product!!!"


"I absolutely love this product! It makes your hair feel smooth and gives it a healthy sheen without the oily feel, and the smell is an added bonus since I love the scent of coconut... Even better is the fact that its all natural... would definitely recommend."



"I have very thick, dry hair and have always struggled with frizziness. This product is a must have! Whether I am wearing it straight or curly, it leaves my hair frizz free and moisturized. Wonderful product!



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