The All Natural Alternative to Chemical Relaxers


With the Janelle Beauty® Brilliant Shine Hair kit you get that smooth, frizz-free, straight hair look without harsh chemicals. Wear your hair straight without the commitment. Go from straight to curly and back to straight all while nourishing and caring for your hair.


Wear it Straight with the Janelle Beauty® Brilliant Shine Hair Kit

Here are some of the features:

  • Creates a look of smooth, shiny, bouncy rejuvenated hair
  • PH-balanced formula with hair strengthening ingredients like hydrolyzed wheat protein, pro-vitamin B5, and meadowfoam oil
  • Smooths and fortifies damaged hair
  • Naturally softens the texture and locks in moisture without the use of chemicals


Why Do Chemical Relaxers Cause Hair Loss And Breakage and How Do our Products Help?

Chemical relaxers are used by all ethnic groups to achieve straighter, smoother and more manageable hair. The desire for straight hair varies from the style-conscious to the “I truly cannot manage my hair” crowd. Chemical relaxers work by breaking chemical bonds of the hair, and both lye and no lye varieties can burn the scalp. Both lye and “no lye” relaxers are very strong chemicals that work in the same manner by changing the basic structure of the hair shaft.

The chemical relaxer process produces the desired effect of “straighter” hair but leaves the hair in a weakened state. The fact is that chemical relaxers do not promote healthy hair but strip it of what makes it strong in the first place.

On the other hand, even hair that is not chemically processed can be dry and lifeless. This can be due to heat damage or a lack of trace minerals in the hair follicles. Lack of trace minerals can be caused by many factors including stress, harsh shampoos, poor diet and even the environment. 

We have created a solution of high-performance products including:

The High Trace Mineral Smoothing Hair Wash, that pours high deposits of nutrition into your hair. It also contains a full spectrum of high performing minerals in a balanced natural combination of blackstrap molasses and honey. Minerals such as iron, calcium, magnesium, vitamin B6, manganese and selenium all feed your hair and bring it back to life with superior shine.

The Janelle Beauty® Brilliant Shine Hair Mask is a deep conditioning treatment that uniquely coats and prepares your hair for heat styling. It moisturizes from scalp to tip, providing much needed nutrients that provide everything your hair needs to be healthy and luxurious.

With strengthening hydrolyzed wheat protein, nourishing Pro-Vitamin B5 and moisturizing rose hip Oil, the Janelle Beauty® Brilliant Shine Moisturizing Conditioner leaves hair feeling soft, silky and full of bounce and shine, without weighing hair down. This is the product you need to keep your hair looking and feeling nourished.  


Kits start at $29.99


Your flat-iron's best friend.

While chemical relaxers penetrate the cortex or cortical layer and loosens the natural curl pattern permanently, flat irons work by breaking down the positive hydrogen bonds found in the hair's cortex temporarily. Both leave the hair in a weakened state. By process of elimination, since we want the versatility of curly to straight to curly™ hair, we prefer the use of the flat-iron but we needed to solve the problem of heat damage.

Coconut oil is the only oil that can withstand high levels of heat without losing its natural protein composition. When used in the hair, it provides a protein protective layer that not only protects the hair from heat damage but it also helps repair existing damage.

With the Janelle Beauty® Virgin Coconut Hair Serum, we have created a blend of oils to maximize protection and nourishment. A side-effect is optimal frizz control against the onslaught of humidity to keep your smooth style longer.

Key Ingredients

Virgin Coconut Oil

Reduces the protein loss for both undamaged and damaged hair. Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.

Grapeseed Extract

Grape seed extract is rich in flavonoids, phytochemicals that have antioxidant properties some consider even greater than vitamin C and vitamin E.

Jojoba Oil

The molecular structure of jojoba is very similar to the natural oil that is produced by the sebaceous glands in the scalp known as sebum. It is a well-known fact that sebum is required in maintaining healthy supple hair. Hair that has a good moisture basis tends to be more resistant to daily damage, tangles, dryness and split ends. Jojoba oil comes from the jojoba plant.

Organic Aloe Leaf Juice

Instead of water as a base, we use organic aloe leaf juice. Aloe leaf juice provides the added benefit of coating and moisturizing the hair to make it smooth and shiny. It also prevents damage from heat application.


The use of honey deposits high levels of moisture into your hair and combats damage with its high antioxidant properties.

Blackstrap Molasses

This is where the magic happens with all of the trace minerals that are deposited into the hair. High amounts of potassium, manganese, copper, iron, vitamin B6 etc can be found in this power hair food.

How it Works

The SMOOTH game has changed.

We have different kits to meet your hair care needs. We will be referring to the Deluxe Kit as we explain how to apply.

If your hair is damaged, start with the Brilliant Shine Hair Mask.

STEP ONE: Part hair in 4 sections.
STEP TWO: Pour hair mask into small bowl.
STEP THREE: Apply one section at a time, by using applicator brush tip to section off smaller sections. Then apply product with applicator brush from roots to ends.
STEP FOUR: Repeat on entire head of hair.
STEP FIVE: Let sit for 20 minutes.


STEP SIX: Rinse and Wash with High Trace Mineral Smoothing Hair Wash. After massaging into hair to wash away buildup, apply a second time by massaging in product from root to tip and let sit for at least 5 minutes to 20 minutes.
STEP SEVEN: Rinse and apply Brilliant Shine Moisturizing Conditioner. You will notice a difference in your natural curls right away. For smooth styles, complete the Finisher step below.Your smooth will be on a whole new level.

The Finisher

Preparing your hair for the flat-ironing process is extremely important. You want to use our premium Hair Mask, Hair Wash and our Moisturizing Conditioner. Using one of the Brilliant Shine Kits, ensures that you are off to a good start.

A little goes a long way: After you have washed, conditioned and blow-dried, use a dime-sized amount of Janelle Beauty® Virgin Coconut Hair Serum, for your entire head of hair. Apply heat styling tool to achieve a straight, smooth style without damaging your hair.



We have designed a complete hair care system to care for and nourish your hair throughout the life-cycle of your hair styling needs. The Janelle Beauty® Virgin Coconut Hair Serum is the FINISHER in all the kits below. It is the final touch to give you smooth and shiny hair. Check out the kits below!

Kits from $29.99

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Brilliant Shine Kits

Janelle Beauty® Smooth & Shine Duo

Janelle Beauty® Brilliant Shine Hair Mask is a deep conditioning treatment that uniquely coats and prepares your hair for heat styling.

"it’s really amazing how this product lets me wear my hair straight in humid weather without frizzing out" -Keisha

Janelle Beauty®Brilliant Shine Hair Kit- Regular

Add our premium Hair Wash and Conditioner to complete your hair care routine. Formulated to stimulate your scalp, feed your hair much-needed nutrients and encourage hair growth, the Janelle Beauty® Brilliant Shine Tea Tree Mint Hair Wash features Peppermint Oil and the power-packed Tea Tree Oil. Together, they deliver deep down clean, without drying out your hair. 

With strengthening hydrolyzed wheat protein, nourishing Pro-Vitamin B5 and moisturizing rose hip Oil, the Janelle Beauty® Brilliant Shine Moisturizing Conditioner leaves hair feeling soft, silky and full of bounce and shine, without weighing hair down. This is the product you need to keep your hair looking and feeling nourished.

"Every time I use these products, I’m amazed how they add a bounce and shine to my hair as I continue using the products.” -Sharon

Janelle Beauty®Brilliant Shine Hair Kit DELUXE

The Ultimate Hair Smoothing Kit comes with the incomparable Janelle Beauty® High Trace Mineral Smoothing Hair Wash. A hair wash that’s both a hair mask and shampoo in one product. After you notice the rich chocolate color, the aroma of peppermint greets you and awaken your senses. This hair wash is a superior delivery method to deposit high levels of trace minerals into your hair along with moisturizing organic aloe and organic jojoba seed oil.

The Kit also comes with the original Janelle Beauty® Brilliant Shine Hair Mask for an extra layer of deep treatment, the Janelle Beauty® Brilliant Shine Moisturizing Conditioner and the finisher - Janelle Beauty® Virgin Coconut Hair Serum.

"The High Trace Mineral Smoothing Hair Wash is like a Hair Mask on steroids. The smooth is next level. You can feel the honey and molasses going to work right away" -

What Others Are Saying

"I've avoided flat ironing my hair for about 4 years after experiencing heat damage so believe me I was highly skeptical about this product's claims. It was literally a leap of faith trying this product and straightening my hair for a hot minute. Now don't get me wrong, the flat ironing results were amazing! My hair was light, bouncy and looked so healthy but I was dreading wash day because I just knew it was too good to be true. I'm so glad and relieved that this miracle serum proved me wrong. It was both Too Good and Soooo True. My 4C curls made a jubilant return on wash day. I was shook! You guys made this skeptic a believer. Wonderful product!!!"


"I absolutely love this product! It makes your hair feel smooth and gives it a healthy sheen without the oily feel, and the smell is an added bonus since I love the scent of coconut... Even better is the fact that its all natural... would definitely recommend."



"I have very thick, dry hair and have always struggled with frizziness. This product is a must have! Whether I am wearing it straight or curly, it leaves my hair frizz free and moisturized. Wonderful product!



Frequently Asked Questions (FAQ)