I've avoided flat ironing my hair for about 4 years after experiencing heat damage so believe me I was highly skeptical about this product's claims. It was literally a leap of faith trying this product and straightening my hair for a hot minute. Now don't get me wrong, the flat ironing results were amazing! My hair was light, bouncy and looked so healthy but I was dreading wash day because I just knew it was too good to be true. I'm so glad and relieved that this miracle serum proved me wrong. It was both Too Good and Soooo True. My 4C curls made a jubilant return on wash day. I was shook! You guys made this skeptic a believer. Wonderful product!!!